The New Wave for Louis Vuitton
The new wave of Louis Vuitton is well under way after the unveiling of their new Bond Street store, after 14 months of construction the store has been transformed into a Instagram hot stop which reflects the colourful future for the house. Nicolas Ghesquière , the Creative Director of women-wear took over from Marc Jacobs in 2013 and has taken an already established brand and has brought futuristic themes into his collection in recent years, which set the tone for the future. With the arrival of Virgil in 2017, Vuitton showed their progression into 21 century fashion, being one of the first big luxury brands to employ an African-American as their designer, which then led to more brands opening their doors to diversification. courtesy of Louis Vuitton The man behind the colourful frontage is New York-based architect Peter Marino who transformed both inside and outside of the new store. From Monogram to neon the exterior features an explosion of their signature motif
