DEFINING MOMENTS FROM MILAN FASHION WEEK S/S '20

Milan Fashion Week happened to be during the Global Climate Strike which only started the conversation about the impact fashion is having on our environment and how each designer are pressured into tackling such issues. In the wake of the events, Gucci’s Alessandro Michele announced that they were going completely carbon neutral, his collection followed the conversation of global warming showing that Gucci, as a brand is striving for a greener fashion future. This decision made by one of Milan’s larger designers sets the tone for other houses ,who should chose the climate friendly path when it comes to producing their collections, such issues were explored in the collection seen by Versace and Fendi. 

Prada set the tone for the week ahead, coming in with a collection filled with staples which offer a calm and more refined touch to a spring/summer collection, this collection being unique from previous as they usually are filled with in-your-face prints.
This collection showing the importance of quality over quantity in the age of fast fashion fueling the environmental crisis. 

Overall, sometimes less is more, and that you don't have to be bold when it comes to spring/summer because classic block colours in staple silhouettes have just the same effect. 

Daniel Lee who is better known as being part of  the ‘Old Céline’ studio team is now designing for Bottega Veneta - giving Milan a new life as well as an expanding schedule. Lee’s approach to this collection was to “solidify the icons”, this referring to Bottega Veneta’s iconic woven leather trademark. He did just that by having extra large woven bags draped over the bodies of his model, setting a key trend for the coming season. 

Donatella celebrated the 20th anniversary of the jungle print dress by inviting Jennifer Lopez to close the show in a new take of the famous dress that first broke the internet. The dress was reimagined in various garments throughout the collection including long sleeved dresses and suits with matching skirts. 

The collection filled with tropical prints resembling the Amazon rainforest which continues to burn months after destruction, again opening the conversation of climate change, thus showing that designers such as as Versace need to take a greener approach when creating their collections and should be following in the footsteps of Gucci.   

This season marked Silvia Venturini Fendi’s first-ever women’s ready-to-wear collection after the passing of Karl Lagerfeld in February. This collection featuring botanical motifs following on with the discussion of climate change that has filled the catwalks this season, seen previous in the week at Dolce & Gabbana with their jungle theme collection. 

Fendi created a collection made for a contemporary woman, one who wants a collection of wearable pieces including boxy suits, utilitarian coat and shirting, setting the tone for Fendi's life after Lagerfeld.